Along with millions of others, you probably saw the power outage in the Super Bowl. During the stoppage in play, CBS did not air additional advertised commercials, but that didn’t stop advertisers from quick thinking / responding on their toes. The outage occurred at about 7:37 local time, and within 11 minutes @oreo posted one of the first major advertising tweets of the outage. When all was said and done, more than 14,000 retweets had occurred and 4500+ people saved the tweet in their favorites. The ad was simple and to the point, and connected with so many who were “left in the dark”.
Just take a look and decide for yourself – How effective is this $0.00 ad compared to the nearly $4 million for a 30 second broadcast advertisement in this year’s Big Game?