Viral PSA “Dumb Ways To Die” Takes Youtube By Storm


Everyone gets tired of the typical Public Service Announcement (PSA) that you hear and immediately tune out on the radio or television.  However there is a PSA taking Australia, Youtube and the internet by storm!  This is a brilliant way to approach PSAs – from a cost perspective, the viral nature of the ad, the simplicity of the approach.  It’s definitely worth the time to watch and share!

So what is the title of this PSA??? Well it’s called “Dumb Ways to Die”…  You’ll have to watch the video below to see what it’s about!  But you’ll get to the end and be quite surprised at where the video is going, especially since it doesn’t even seem like a PSA!!  Or you can even download it from ITunes here, check out their website – http://dumbwaystodie.com/, look at the hashtag on twitter #DumbWaysToDie.  The lyrics are available after the video and additional story links are below as well.

As you can see in the chart on the right, it’s pretty incredible to see what 17 million hits look like in a 7 day period.  Classic viral video, and definitely a PSA that people will remember for a while (what you want in a PSA).

Click to launch video at Youtube

Lyrics:

Set fire to your hair
Poke a stick at a grizzly bear
Eat medicines that’s out of date
Use your private parts as piranha bait

Dumb ways to die, so many dumb ways to die

Get your toast out with a fork
Do your own electrical work
Teach yourself how to fly
Eat a two week old unrefrigerated pie

Dumb ways to die, so many dumb ways to die

Invite a psycho-killer inside
Scratch your drug dealer’s brand new ride
Take your helmet off in outer space
Use your clothes dryer as a hiding place

Dumb ways to die, so many dumb ways to die

Keep a rattlesnake as pet
Sell both the kidneys on the internet
Eat a tube of superglue
“I wonder what’s this red button do?”

Dumb ways to die, so many dumb ways to die

Dress up like a moose during hunting season
Disturb a nest of wasps for no good reason
Stand on the edge of a train station platform
Drive around the boom gates at a level crossing
Run across the tracks between the platforms
They may not rhyme but they’re quite possibly

Dumbest ways to die ie
Dumbest ways to die
Dumbest ways to die
So many dumb
So many dumb ways to die

Be safe around trains. A message from Metro.

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