I love how maps can be used to tell a story. This fact just became easier with a recent addition to ESRI’s ArcGIS Online tools. When you create a web map in ArcGIS Online, you can make it into a web application using a number of templates. One of the most recent additions is the Tabbed Storytelling template. There are still a few bugs that need to be worked out (like customizing the “Add Title Here” area), but all in all, it’s a great addition to the templates used by ArcGIS Online. It took me 45 minutes to an hour to put together the map at the following link.
What’s even more amazing about this is that you can create separate maps that can paint different parts of the puzzle, but it allows you as a user or your customers to view the comparison between the maps. This is great because it allows individuals to make the logical connections between the maps which ends up in having more people ask additional questions. These questions drive curiosity but they also tend to stick in people’s minds.
For people dealing with marketing, public awareness education and outreach, this is an important item. When you engage people in a way that brings them into the situation you’re talking about people have a tendency to learn and remember more.
So, what are the areas that you need to reach out to your customer base and audience? If so, you too might need to consider templates like this one that help you provide the information to the story while allowing individuals to become a part of the story on their own.